Celebrity Drinks
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Michael Goldstein Talks Spirits, Wines & Stardom: The Rise of Celebrity Entrepreneurs in the Booze Business
Celebrity status now shines beyond the silver screen, lighting up the world of spirits, wine, and cocktails, with A-listers routinely trading scripts and couture for spirits and cellars.
A stroll down the drink aisle can feel like a walk down the red carpet, with A-list names behind many labels. But does stardom guarantee long-term success for a beverage brand?