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Are you looking for a sustainably sourced and independently owned wine brand?

Prosecco Ventures proudly produces and markets a portfolio of high-quality Italian wines.

As a family-owned business, we take great pride in every bottle that bears our name, and we’re committed to bringing you the best of what Italy has to offer.

Fall in love with the charm of Bella Principessa, Signorina, and Bella Vino – three enchanting brands sure to win you over.

About Prosecco Ventures exceptional Italian bubbly, hand-picked grapes from a single estate.


Experience Italian bubbly from Prosecco Ventures – made with fourth-generation winemakers and hand-picked grapes from a single estate.

Our selection features high-quality, refreshing wines at competitive prices with sophisticated, eye-catching packaging.

Hand-picked Glera grapes in a bucket next to a wall painted with Italian flag colors.


At Prosecco Ventures, we strive to inspire our customers by embracing elegance, creativity, and ambition in all that we do.

We pride ourselves on our expertise, strong customer relationships, and commitment to excellence in everything we do.

Michael and Natalie Goldstein: Prosecco Ventures Founders Walking Together


Prosecco Ventures is a family affair.

We are thrilled to bring Bella Principessa’s fine prosecco to the forefront of the industry and share a taste of the good life with the world.

Prosecco Ventures: Honoring Veneto with the Winged Lion Logo


Prosecco Ventures honors Veneto’s rich heritage and enduring cultural identity with our winged lion logo, representing strength, resilience, and a commitment to excellence and innovation.

Bella Principessa: The Finest Prosecco Brands Portfolio


Our distinctive brands make a lasting impression from the first sip to the last and taste as good as they look.

Our brands are instantly recognizable and stand out from the retail shelf to the dinner table.

Sustainable Prosecco Grapes in a Beautiful Italian Vineyard |


Global viticulture faces many challenges due to climate and ecology, from diseases to pests.

Prosecco Ventures is committed to supporting a sustainable future and reduced carbon footprint.

Prosecco Ventures promotes social responsibility through respect, expertise, support, commitment, and sustainability.


At Prosecco Ventures, we believe in upholding the values of respect, expertise, support, commitment, and sustainability as the foundations of social responsibility.

We strive to be ethical and transparent and positively impact the world, as reflected by our team, partners, customers, and society. We are committed to meeting these high standards in all our actions.

Certified Quality - Beware of Counterfeit Prosecco (Pictured here, authentic Bella Principessa Bottles in Ice Bucket)


Beware of counterfeit Prosecco. Look for the D.O.C. or D.O.C.G. certification sticker on every bottle that guarantees the highest quality of traditional production methods, grape origin, and superior taste.

Upcycling Idea: Empty Bella Principessa Prosecco bottle turned into a wax candle.


Craft collectors, don’t throw away your empty Bella Principessa Prosecco bottles!

Give them a second chance to shine by creating eye-catching candles or flower holders for your home decor. Get creative and repurpose them today!


Nestled in the rolling hills of Conegliano and Valdobbiadene, the heart of the Veneto region of Italy lies the birthplace of one of the world’s most beloved wines: Prosecco.

Today, as we raise our glasses to toast to life’s special moments, we can’t help but marvel at the story of Prosecco, a wine that has stood the test of time.

The history of Prosecco is steeped in legend and tradition, dating back to the early Roman Empire. Its taste is complex and delightful, with notes that transport you to the lush vineyards of Italy.

Transport yourself to ancient Rome, where Prosecco’s rich history began when the wife of Augustus, Livia, indulged in a wine known as Puxinum or “Pucino,” rumored to be the secret to her youthful appearance.

Fast forward to the 18th century, when the term Prosecco first appears in Aureliano Acanti’s book “Il Roccolo Ditirambo.”

But it wasn’t until Villafranchi’s 1773 essay “Oenologia Toscana” that we learned the true roots of this beloved wine.

The grapes used to make Prosecco were gathered from the slopes of the Contuel mountain, just a few miles from Trieste, and called Prosecco.

The original Prosecco village is less than 10 kilometers from Trieste on the Karst plateau, home to a picturesque landscape that boasts vineyards that have produced this delightful wine for centuries. It’s no wonder why Prosecco has captured the hearts of wine lovers around the world.

During the 1960s, winemakers developed the Charmat method, which enabled them to create a wine that was light, refreshing, and full of bubbles. Since then, people have come to love its affordability, versatility, and approachability.

If you’ve ever been curious about the terms “DOC” and “DOCG,” they refer to two classification labels created by a consortium of Italian prosecco producers in 2009. The prosecco industry suffered from counterfeit bottles before making these labels, with around 20% being fake.

Prosecco DOC stands for “designation of controlled origin,” while DOCG stands for “designation of controlled origin and guaranteed.” DOCG is the more rigorous classification reserved for prosecco produced in the Conegliano Valdobbiadene area, located 50km from Venice in northeast Italy.

This hilly region is known for producing “superiore” prosecco, and the guidelines for DOCG classification include a requirement for government-licensed representatives to taste the prosecco before it’s bottled. So, to ensure you’re getting a high-quality bottle of prosecco, look for the DOC or DOCG label.

At Prosecco Ventures, we’re passionate about sharing the best of Prosecco with the world and reflected in every bottle we produce.

Experience the essence of Prosecco with our premium offering, Bella Principessa. More than just a bottle of bubbles, it’s a global lifestyle brand that transports you from the sun-drenched vineyards of Italy to the sparkling glasses of consumers worldwide.

Join our journey of discovery as we raise a toast to the Italian art of living.

Prosecco Ventures sets itself apart with our unwavering commitment to quality and presentation.

Bella Principessa celebrates friendship and everyday moments, making it the ideal choice for any occasion.

Prosecco Ventures founder Michael Goldstein describes Bella Principessa Prosecco as “sophisticated as champagne and as casual as blue jeans,” making it an affordable everyday luxury.

So, whether you’re hosting a fancy dinner party or enjoying a casual night with friends, Bella Principessa will surely impress with its high-quality taste.

With our commitment to quality and passion for Prosecco, we’re dedicated to making Bella Principessa the most recognized Prosecco brand in the world.

So why not join us to raise a glass of Bella Principessa and celebrate the good life?

Whether you’re a fine wine connoisseur or simply looking for a delicious and refreshing drink, Bella Principessa Prosecco is a perfect choice.

Our Prosecco DOC, Prosecco DOCG, and Prosecco Superiore varieties offer something for every palate, and our Rosé Prosecco is a delightfully refreshing twist on a classic.

And with our focus on quality, affordability, and approachability, we’re confident you’ll love every sip.

Click here to read our founder’s journey into Prosecco, or check out our faq for all your questions and answers about prosecco.

People also ask:

What is Prosecco?

Prosecco is the world’s most popular and famous type of sparkling wine from the northeastern part of Italy, particularly the Veneto and Friuli Venezia Giulia regions. It grows a grape called glera to make Prosecco.

Prosecco is known for its refreshing, light, and fruity flavor, and it’s an excellent choice for any occasion, from casual get-togethers to formal events.

Is Prosecco Wine?

Some people wonder if Prosecco is wine, and the answer is a resounding “yes!” Prosecco is a wine that undergoes fermentation to turn grape juice into an alcoholic beverage. While there are variations of Prosecco that are flat or have some bubbles, the most common type is fully-sparkling.

Is Prosecco Champagne?

This question often comes up, and the answer is no. Champagne is a legally protected wine exclusively produced in the Champagne region of France. Similarly, Prosecco is a delightful sparkling wine made exclusively in Italy.

While champagne and prosecco wines share some effervescent similarities, they have distinct flavor profiles and production methods that set them apart. So, if you’re looking for a glass of bubbly, remember that Prosecco is not Champagne, but it’s still a delightful sparkling wine in its own right.

Is Prosecco just cheap Champagne?

Ah, the question of whether Prosecco is just cheap Champagne. Let me set the record straight – Prosecco is not a cheap imitation of Champagne. It’s a distinct and delightful sparkling wine in its own right.

Both wines have their unique production process and origin. Prosecco undergoes a faster production process than Champagne, resulting in a different taste and texture.

What alcohol is in Prosecco?

The primary alcohol in Prosecco is ethanol, derived from the fermentation of grape juice. The alcohol content of Prosecco varies, but most Prosecco wines have an alcohol content between 11% and 12.5% by volume.

Is Prosecco dry or sweet?

Winemakers produce Prosecco sparkling wine in various styles, from dry to sweet, depending on the residual sugar left after fermentation. The sweetness level of Prosecco relies on the amount of residual sugar in the wine.

“Brut” Prosecco is the driest with the least residual sugar, while “extra dry” has a slightly higher level of sweetness, and “dry” is the sweetest style of Prosecco. Bella Principessa’s most popular Prosecco styles are Extra Dry and Brut.