Bella Principessa
Michael Goldstein
Founder and Creative Director
“Time at the table is the real luxury.”
A creative director’s job is mostly
choosing what to leave out.
Three Hard Problems
Every bottle hides three hard problems.
Most people only ever see the last one.
- 01
The idea
It started in Venice, by the Grand Canal, with a glass of Prosecco that was better than the bottle it came in. Prosecco is the world’s favorite sparkling wine, and almost nobody can name one. That gap was the idea.
Ideas are the easy part.
- 02
The object
Turning it into something you can hold is where it gets expensive: a fourth‑generation winery in the Veneto, a taste worked out glass by glass, and a ceramic‑painted bottle in place of a paper label.
Far harder to make than a sticker.
- 03
The market
Then the long part: importing it, finding a distributor, and earning a place in bars, restaurants and stores. In the United States every bottle passes through an importer, a distributor and a retailer, and each one has to believe in it. Our first containers reached Florida in 2026.
One conversation at a time.
At the Table
Some call it alchemy.
Mostly it’s patience, and good company.
I believe the best introductions happen over a glass, and that time with family and friends, old and new, is the real luxury. Next summer we start capturing these evenings in our magazine.
Say Hello
Pull up a chair.
Say hello.
On Prosecco.com I write about the brand and the people who carry it from the Veneto to the table. Views are my own.
