The Best Ones Become One.
Most Prosecco is bought, poured, and forgotten.
I didn’t want to make more of the same.
I wanted to help create the one people remember.
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Venice, Italy
It began by the Grand Canal – a glass of Prosecco, a beautiful woman, and a perfect moment.
I loved the feeling.
But when I saw the bottle, the magic faded.
Despite outselling Champagne,
Prosecco had no brand I could name.
No design worth keeping.
No story worth retelling.
That wasn’t a product problem.
It was a positioning problem.
So I set out to create one that would change that.
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The Vision: Bella Principessa
Not just a bottle. An object of desire.
Bella Principessa is Prosecco, reimagined through a different lens – one of seduction, style, and story.
No shrink wrap. No paper label. No apologies.
Just a ceramic-painted bottle you remember long after the last glass is gone.
She’s feminine. She’s elevated. She’s the feeling you wish would last.
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From Spark to Shelf
Bringing Bella Principessa to life meant designing every layer of the experience.
I led:
• Brand narrative and archetype
• Visual identity and packaging
• Winemaker collaboration and taste profile
• Positioning, launch, and digital experience
We partnered with fourth-generation Italian winemakers to craft a wine aligned with today’s values – low-sulfite, vegan-friendly, and naturally made with care.
The wine speaks for itself.
The experience does the rest.
But the product was always more than liquid.
It was what the wine unlocked:
A lifestyle. A story. A feeling.
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What I Believe
We don’t sell a product.
We sell what it means to the person holding it.
Bella Principessa isn’t just something you pour.
She’s who you become when you do.
For some women, she’s a reflection.
For others, an aspiration.
And for many men,
she’s the one they’re still searching for –
or lucky enough to have already found.
That’s not marketing.
That’s myth-making.
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About the Work
I’m Michael Goldstein – a brand strategist and creative director who led the full creative and product development behind Bella Principessa: from first sketch to final sip.
While I don’t own the Bella Principessa® trademark or the Prosecco.com domain, I’m proud to have shaped everything people fall in love with –
the taste, the look, the voice, the feeling.
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Credit is currency
I’m not claiming ownership.
I’m claiming authorship – and I stand by the work.
My father taught me,
“Respect isn’t given. You build it.”
I never forgot.
And great work? It earns its name on the glass.
Bella Principessa wasn’t a lucky guess.
She was built – with instinct, discipline, and taste.
The proof?
She’s unforgettable.
That’s the work.
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Let’s Raise a Glass
Here’s to beauty –
Not the kind you’re born with,
but the kind you build with taste, discipline, and intent.
You can’t buy it. You can’t fake it.
But when you’ve got it – people feel it.
Here’s to the women Bella Principessa was made for –
elegant but effortless,
confident but kind,
the kind who make every room feel like the right one.
To holding yourself to a higher standard.
To building something that earns its place.
To stories that stay with you –
and brands that feel like they were always meant to exist.
If this stirred something in you, don’t ignore it.
If it made you think –
then we’re already speaking the same language.
— Michael Goldstein
P.S. Want to see what else I’ve created?
Visit BestDrinks.com or connect with me on LinkedIn – just let me know you found me here. Legal disclaimer >
