Who makes Bella Principessa?

The short answer

The winemakers make the wine. We make sure it's remembered. Bella Principessa is made by a fourth-generation, family-run winery in the Veneto, in the province of Treviso, in the heart of the Prosecco DOC area in northeast Italy. The grapes are Glera, the grape of Prosecco, hand-selected and harvested each autumn. The rosé adds Pinot Noir, which gives the color and the red-berry notes.

Answered by Michael Goldstein · Founder, Bella Principessa

The full answer

The winemakers make the wine. We make sure it’s remembered.

The winery

Bella Principessa is made by a fourth-generation, family-run winery in the Veneto, in the province of Treviso, in the heart of the Prosecco DOC area in northeast Italy. The grapes are Glera, the grape of Prosecco, hand-selected and harvested each autumn. The rosé adds Pinot Noir, which gives the color and the red-berry notes.

How Prosecco DOC is made

Like almost all Prosecco, Bella Principessa gets its bubbles in a large pressure tank rather than in each bottle. This is the Martinotti, or Charmat, method. It keeps the fresh fruit of the Glera grape, green apple and pear, in the glass. (What is the Martinotti method?)

Prosecco DOC is a protected designation of origin. Only wine made from grapes grown in the defined area of northeast Italy, under the production rules, can carry the name. (What does DOC mean on Prosecco?)

The brand

Bella Principessa belongs to Best Drinks Inc., founded by Michael Goldstein. The winery makes the wine. We look after everything else: the ceramic-painted bottle, the brand, and getting it to the stores, bars and tables where it’s poured.

Many wine brands work this way. A winery with generations of experience in the vineyard and the cellar, and a brand team focused on what the bottle means to the people who drink it.

Where it started

Bella Principessa started small, sold bottle by bottle by our founder and his sister, before coming to the US.

The name

The name shares its story with the lost Leonardo da Vinci portrait. Beautiful to say. Hard to forget.

Reading the label

The label says Product of Italy and Prosecco DOC, and US bottles name the importer, as US labels must. (What does the Prosecco legal label indicate?)

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Bella Principessa

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Where can I buy Bella Principessa?

Look for the bottle with no paper label. You'll know it when you see it. For store links and photos of both bottles, see. In Florida you'll find Bella Principessa at Total Wine & More, Luekens Wine & Spirits and independent wine stores. Not every store carries both wines, and stock changes week to week, so check the store's website or call before you make the trip. If your local store doesn't have it, ask: stores can usually order through their distributor, and a request from a customer is the fastest way onto a shelf.

Stores, bars and how to spot the bottle
Can I order Bella Principessa online?

Wine delivery in the US follows each state's rules, not the brand's. In the US, wine reaches you through licensed stores, not straight from the brand that imports it. That's the three-tier system most states have used since the end of Prohibition: importer, distributor, retailer. So the "buy" button for Bella Principessa lives on a store's website, not ours.

Pickup, delivery and shipping across state lines
Can I get Bella Principessa for my wedding or party?

Every celebration has one bottle people photograph. Make it this one. Before you buy a single bottle, ask your venue three questions: If the venue supplies all alcohol itself, ask them to order Bella Principessa from their distributor. If you can bring your own, buy it from a store.

The four-step plan for your event

All 113 Prosecco questions →

Share a moment.
One sip at a time.
Made in Italy.

Bella Principessa Prosecco D.O.C. on a blue butterfly card Bella Principessa Prosecco D.O.C. Rosé on a pink butterfly card