Why add Bella Principessa if we already carry a Prosecco?

The short answer

Prosecco became famous before any Prosecco brand did. Ask a guest what they're drinking and you'll hear "Prosecco." Ask which one, and you'll usually get a shrug. Cold, available, good enough. The category did the selling. No brand had to.

Answered by Michael Goldstein · Founder, Bella Principessa

The full answer

Prosecco became famous before any Prosecco brand did.

Ask a guest what they’re drinking and you’ll hear “Prosecco.” Ask which one, and you’ll usually get a shrug. Cold, available, good enough. The category did the selling. No brand had to.

That’s fine until you look at it from the shelf. If nobody asks for your Prosecco by name, nobody misses it when it’s gone, and the only thing left to compete on is price.

The gap in most Prosecco sets

Champagne owns ceremony: the promotion, the wedding, the big night. Prosecco brings people together on every other night. Dinners, birthdays, brunch, a Tuesday that needed help. Bella Principessa gives that a name: friendship. The toast happens once. Friendship carries the night.

A brand with a reason to exist behaves differently on a shelf or a wine list. Guests remember it, mention it, photograph it and come back for it.

What you’d actually be adding

  • Two wines, one decision. Bella Principessa Prosecco DOC and Bella Principessa Prosecco DOC Rosé, both Brut, both 11% ABV. White and pink covered without a second brand.
  • Brut, which is what people mean when they say “dry.” Extra Dry sounds like the driest Prosecco. It isn’t; Brut is drier. Brut is the easy recommendation. (Is Prosecco sweet or dry?)
  • Certified Prosecco DOC from a fourth-generation family winery in the Veneto, made from Glera grapes. (What does DOC mean on Prosecco?)
  • A bottle with no paper label. Ceramic-painted glass, butterflies and flowers. It’s the bottle people pick up first, and it still looks good after an hour in an ice bucket, which is more than most paper labels can say.

Do you need two Prosecco brands?

If your current Prosecco is the value pour, keep it. Bella Principessa isn’t trying to be the cheapest bottle in the cooler. It’s the one people choose for a dinner, a gift or a table they want to look good. Carry both, the way a good wine list carries a house Cabernet and a Napa Cabernet.

For you, that means a Prosecco your customers come back for by name, not one they’d swap without noticing.

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For stores, bars and partners

How can my store stock Bella Principessa?

Most Prosecco is chosen because it's there. Bella Principessa is chosen because it's remembered. On a shelf of look-alike labels, a ceramic-painted bottle doesn't need a shelf-talker. People pick it up because it's beautiful. They come back because the wine lives up to the bottle.

How stores order, where it sells, and chains
Can my bar, restaurant or hotel pour Bella Principessa?

On the floor, the bottle is the pitch. No paper label. Ceramic-painted glass, butterflies and flowers. It turns heads when it leaves the bar, and the next table orders one too.

How venues buy it, and where it fits on a menu
How do I become a Bella Principessa distributor?

In the US, every bottle reaches a shelf or a bar through a distributor. We know that, and we build for it. Since the end of Prohibition, most states have used a three-tier system. The importer brings the wine into the country. A licensed distributor (wholesaler) buys it and sells it to stores, restaurants, bars and hotels. Those retailers sell it to you. Each state writes its own rules, so a distributor is appointed state by state, and a wine that's sold in Florida isn't automatically sold in Georgia.

How US distribution works, and what to send us
How do I become an agent or importer in another country?

Bella Principessa started small, sold bottle by bottle by our founder and his sister. Then we took what we learned to the US, one of the biggest export markets for Prosecco, and earned it again.

Importer or agent, what we look for, what to send
What sizes and formats can partners order?

Two wines. One signature. Both come in ceramic-painted bottles with no paper label, and both are sealed with a cork under a wire cage. 750 mL is the standard US wine bottle: about 25.4 oz, or five 5 oz glasses. It's the size stores shelve, venues pour by the glass and bottle, and hosts buy by the case.

750 mL bottles, 200 mL minis, cases and delivery
I’m hosting an event. How can we collaborate with Bella Principessa?

Partnerships, not handouts. Prosecco brings people together. Bella Principessa gives them something to remember. We love events where friendship is the point, and we're proud to be part of the ones that give something back: a real place in the moment, guests who meet the brand, and a reason to look for it again.

What makes a good fit, and what to send us
What happens after I submit interest?

No black hole. A person reads it. Tell us more than you think you need to. The best submissions say: Specific beats polite. "Two wine bars in Miami pouring 30 bottles of Prosecco a week" tells us far more than "interested in your brand."

What happens next, and how to get a faster answer

All 113 Prosecco questions →

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Bella Principessa Prosecco D.O.C. on a blue butterfly card Bella Principessa Prosecco D.O.C. Rosé on a pink butterfly card
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