Now in store · Tampa Bay
Bella Principessa
at your Luekens.
Bella Principessa Prosecco, the Gold and the Rosé, is on the shelf at all eight Luekens Wine & Spirits stores around Tampa Bay, from Tarpon Springs to Tampa.
In the sparkling aisle, look for the painted bottle with no paper label.


Since 1988 · Dunedin, Florida
Thank you,
Simon, John & Chris.
Hank Lueken opened the first Luekens in Dunedin with one idea: sell more for less. Chamoun “Simon” Jallo took it from there, and under Simon, John and Chris it has grown into, in its own words, one of the largest independent retailers of wine, spirits and beer in the country. Still a family business, still Tampa Bay.
A Tampa Bay family business taking a chance on a painted bottle from Italy means a great deal to us. Thank you for putting both wines in every store, and to the teams in Clearwater, Dunedin, East Lake, Oldsmar, Seminole, Tarpon Springs, Kennedy and Midtown for sending people home with her.

Up close
Painted,
not labeled.
Every Bella Principessa bottle is ceramic-painted with flowers and butterflies, so there is no paper label to soak off in the ice bucket. On the shelf, she is the bottle that looks like a gift.
- The wine
- Prosecco D.O.C., Brut, from Italy
- Two colors
- The Gold (D.O.C.) and the Rosé (D.O.C. Rosé), both at every Luekens
- The bottle
- Ceramic-painted, no paper label
- Suggested retail price
- $20.99
Find her at
your Luekens.
Eight stores around Tampa Bay. Both wines were in stock at all eight when we last checked, on 24 October 2026. Stock changes week to week, so call ahead or order for pickup on Luekens’ site.
When you go, ask for her by name.
The Luekens teams know Bella Principessa. Ask them for her at the counter or in the sparkling aisle: every ask tells the store people want her, so she stays on the shelf and comes back in more stores.
Luekens Wine & Spirits
Bella Principessa at Luekens:
your questions.
Does Luekens sell Bella Principessa Prosecco?
Yes. Bella Principessa Prosecco, both the Gold and the Rosé, is sold at all eight Luekens Wine & Spirits stores around Tampa Bay: Clearwater, Dunedin, East Lake (Palm Harbor), Oldsmar, Seminole, Tarpon Springs, and Kennedy and Midtown in Tampa.
Can I order it for pickup?
Yes. Luekens lists Bella Principessa on its own website, so you can order online and pick up at your store.
How much is Bella Principessa at Luekens?
Our suggested retail price is $20.99 a bottle. Luekens sets its own shelf price, so check with your store.
How do I find it in the store?
Ask the Luekens team for Bella Principessa by name. They know her, and every ask tells the store people want her. Or look in the sparkling wine aisle for the painted bottle with flowers and butterflies and no paper label.
Where else can I buy it?
For every other place to buy Bella Principessa in Florida, including restaurants that pour her, see Where to Buy.


