Bella Principessa | Italian Prosecco | Prosecco.com 
The Brand

Prosecco is social.

Bella Principessa was created for those moments.

Crafted in Veneto by fourth-generation winemakers.

The Prosecco people ask for by name.

Get in touch

Why Bella Principessa

Most Prosecco is chosen because it’s available.

Bella Principessa is chosen because it’s remembered.

Beautiful people.
Beautiful places.
Beautiful stories.

Bella Principessa Prosecco poured into glasses at a bar. Bella Principessa Prosecco poured into glasses at a bar.

The Bottle

No paper labels.
Ceramic-painted glass.

People notice it because it’s beautiful.

They buy it because they’re curious.

They buy it again because the wine lives up to the bottle.

Who She’s For.

For those who believe beauty matters.

Bella Principessa belongs wherever people come together.

Not because life needs another bottle.

Because some moments deserve a better one.

Bella Principessa Prosecco being poured into a wine glass. Bella Principessa Prosecco being poured into a wine glass.
Bella Principessa bottle with butterfly and floral decoration on a dining table. Bella Principessa bottle with butterfly and floral decoration on a dining table.

The Butterfly.

Butterflies and flowers.

The details people notice first.
The details they remember longest.

More than decoration.

It’s something people recognize as their own.

That’s why they’re on every bottle.

The Name.

Bella Principessa.

Beautiful to say.
Hard to forget.

It also shares its name with the lost Leonardo da Vinci portrait.

A name with a story.

Woman holding a Bella Principessa Prosecco bottle at a bar. Woman holding a Bella Principessa Prosecco bottle at a bar.
Close-up of Bella Principessa’s butterfly and floral bottle decoration. Close-up of Bella Principessa’s butterfly and floral bottle decoration.

The Ritual.

Prosecco brings people together.

Bella Principessa gives them something to remember.