Partners Buy now
Menu Icon Close Icon

How to know if your bottle of Prosecco is Authentic?

Prosecco DOC is unique in its style and origin.

The grape vines that produce Prosecco are found exclusively in the northeast region of Italy between the Adriatic Sea and the Dolomite Mountains. The climate, soil, and winemaking tradition give Prosecco DOC and DOCG appellations a unique sparkling wine.

Here’s a practical mini-guide on recognizing an authentic Prosecco DOC or DOCG, starting with the bottle.

Look for the Authenticity Label

Each bottle of Prosecco DOC and DOCG includes unique alphanumeric codes on the side of the neck of each bottle.

Since 30 June 2011, by Ministerial Decree, bottles of Prosecco DOC and DOCG are distinguishable from other wines that do not comply with the strict production regulations.

The obligatorily State marking for DOC and DOCG wines, printed by the IPZS agency, placed on the necks of each bottle prevents reuse and content extraction without inactivating the bottle.

The State label for Prosecco wines of the Designation of Origin is printed by the ‘Italian Istituto Poligrafico e Zecca dello Stato’ (IPZS agency) using unique security systems.

The labels certify the Prosecco product’s authenticity and use visible and invisible anti-counterfeiting technology with traceability handled by dedicated databases that include the following indications, printed in a marked color blue on the bottom of each case of DOC and DOCG wine:

a) The State emblem;
b) The wording of ‘Ministry of Agricultural, Food and Forestry;’
c) The initials DOCG or DOC, per the product origination;
d) The traceable alphanumeric series and serial number;
e) The volume of the product in the container expressed in liters.

The Data Matrix

The Data Matrix on each Prosecco bottleneck is a two-dimensional barcode that allows you to verify the bottle’s authenticity.

Label Guarantee

On the back of the bottle, the obligatory label must include Prosecco DOC or DOCG and certification of origin, either ‘Product of Italy’ or ‘Made in Italy.’

Did you know?

Prosecco DOC and DOCG are exclusively produced and marketed in glass bottles.

If you are served (fake) Prosecco on tap, it is not Prosecco!

Recommended Stories from

01 Celebrity Tequila Brands Overload And The Bottleneck Ahead
Exploring the Trend: Celebrity-Endorsed Tequila Brands Making a Splash in the Drinks Industry.
02 Michael Goldstein Talks Spirits, Wines & Stardom: The Rise of Celebrity Entrepreneurs in the Booze Business
Celebrity status now shines beyond the silver screen, lighting up the world of spirits, wine, and cocktails, with A-listers routinely trading scripts and couture for spirits and cellars.  A stroll down the drink aisle can feel like a walk down the red carpet, with A-list names behind many labels.  But does stardom guarantee long-term success for a beverage brand?
03 Michael Goldstein Interview: Building Prosecco's Top Brand (Podcast)
Join Michael Goldstein, the founder of Prosecco Ventures, in his debut #podcast as he shares the highs, lows, and thrilling adventures of transforming Bella Principessa into Prosecco's most celebrated brand. Real insights, real story! #Prosecco #Entrepreneurship 🥂
04 Shifting Spirits: Is Gen Z Really Drinking Less or Just Redefining the Rules?
What's the real story behind Gen Z's changing alcohol habits? Are they truly drinking less or just reshaping their consumption trends? Let's find out.
05 Drinkflation 2024: How Bold Alcohol Brands Succeed
Explore the era of 'drinkflation' where rising costs hit even your beloved pint, and see how is innovatively responding.