How can my store stock Bella Principessa?

The short answer

Most Prosecco is chosen because it's there. Bella Principessa is chosen because it's remembered. On a shelf of look-alike labels, a ceramic-painted bottle doesn't need a shelf-talker. People pick it up because it's beautiful. They come back because the wine lives up to the bottle.

Answered by Michael Goldstein · Founder, Bella Principessa

The full answer

Most Prosecco is chosen because it’s there. Bella Principessa is chosen because it’s remembered.

On a shelf of look-alike labels, a ceramic-painted bottle doesn’t need a shelf-talker. People pick it up because it’s beautiful. They come back because the wine lives up to the bottle.

How stores order

Retailers in the US buy wine from a licensed distributor in their state. Send us your store name, location and a little about your sparkling wine section, and we’ll put you in touch with the distributor who covers you. Pricing, case sizes and delivery days come from them. If your state isn’t open yet, we’ll tell you and let you know when it is.

How we work with stores

  • Rotation first. We’d rather prove it in a few doors than promise it in a hundred.
  • Support follows sell-through. Tastings and in-store activity go where the bottles are moving.
  • Have the stock when they say yes. Both wines, ready to reorder.

Where it sells

  • Cold and at eye level. A chilled bottle is ready for tonight; a warm one waits for the weekend.
  • Gifting. A bottle with no paper label doesn’t need a gift bag. Think hostess gifts, birthdays, the holidays, Valentine’s Day and Mother’s Day. (Is Prosecco a good wine to gift?)
  • Weddings and parties. Customers buying by the case want a bottle that looks good on the table. Point them to our Drinks Calculator.
  • Brunch and spritz season. Next to the orange juice, the peach nectar and the Aperol.

Easy to recommend

Both wines are Prosecco DOC, Brut, 11% ABV. Gold for the classic, pink for rosé drinkers. Brut answers the question shoppers ask at the shelf, “Which one is dry?”, without a lecture on Extra Dry. (What are the different sweetness levels of Prosecco?)

Chains

Chains can start with a few stores, read the sales, and expand as the bottles move.

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More in this topic

For stores, bars and partners

Can my bar, restaurant or hotel pour Bella Principessa?

On the floor, the bottle is the pitch. No paper label. Ceramic-painted glass, butterflies and flowers. It turns heads when it leaves the bar, and the next table orders one too.

How venues buy it, and where it fits on a menu
Why add Bella Principessa if we already carry a Prosecco?

Prosecco became famous before any Prosecco brand did. Ask a guest what they're drinking and you'll hear "Prosecco." Ask which one, and you'll usually get a shrug. Cold, available, good enough. The category did the selling. No brand had to.

The gap in most Prosecco sets, and what we fill
How do I become a Bella Principessa distributor?

In the US, every bottle reaches a shelf or a bar through a distributor. We know that, and we build for it. Since the end of Prohibition, most states have used a three-tier system. The importer brings the wine into the country. A licensed distributor (wholesaler) buys it and sells it to stores, restaurants, bars and hotels. Those retailers sell it to you. Each state writes its own rules, so a distributor is appointed state by state, and a wine that's sold in Florida isn't automatically sold in Georgia.

How US distribution works, and what to send us
How do I become an agent or importer in another country?

Bella Principessa started small, sold bottle by bottle by our founder and his sister. Then we took what we learned to the US, one of the biggest export markets for Prosecco, and earned it again.

Importer or agent, what we look for, what to send
What sizes and formats can partners order?

Two wines. One signature. Both come in ceramic-painted bottles with no paper label, and both are sealed with a cork under a wire cage. 750 mL is the standard US wine bottle: about 25.4 oz, or five 5 oz glasses. It's the size stores shelve, venues pour by the glass and bottle, and hosts buy by the case.

750 mL bottles, 200 mL minis, cases and delivery
I’m hosting an event. How can we collaborate with Bella Principessa?

Partnerships, not handouts. Prosecco brings people together. Bella Principessa gives them something to remember. We love events where friendship is the point, and we're proud to be part of the ones that give something back: a real place in the moment, guests who meet the brand, and a reason to look for it again.

What makes a good fit, and what to send us
What happens after I submit interest?

No black hole. A person reads it. Tell us more than you think you need to. The best submissions say: Specific beats polite. "Two wine bars in Miami pouring 30 bottles of Prosecco a week" tells us far more than "interested in your brand."

What happens next, and how to get a faster answer

All 113 Prosecco questions →

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Made in Italy.

Bella Principessa Prosecco D.O.C. on a blue butterfly card Bella Principessa Prosecco D.O.C. Rosé on a pink butterfly card
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