Can my bar, restaurant or hotel pour Bella Principessa?

The short answer

On the floor, the bottle is the pitch. No paper label. Ceramic-painted glass, butterflies and flowers. It turns heads when it leaves the bar, and the next table orders one too.

Answered by Michael Goldstein · Founder, Bella Principessa

The full answer

On the floor, the bottle is the pitch.

No paper label. Ceramic-painted glass, butterflies and flowers. It turns heads when it leaves the bar, and the next table orders one too.

Venues are where a Prosecco becomes a habit. A guest who orders it at dinner looks for it in the store on Saturday. That’s why we work closely with the venues that give Bella Principessa a real place on the menu.

How venues buy it

In the US, bars, restaurants and hotels buy wine from a licensed distributor in their state, not from the brand. Tell us where you are and we’ll connect you with ours, or tell you when your state opens.

Where it works on a menu

  • By the glass. A standard pour is 5 oz, so a 750 mL bottle gives five glasses. Reseal an open bottle with a sparkling-wine stopper and keep it cold; it holds its bubbles for a day or two. (How long does Prosecco last once opened?)
  • By the bottle. This is where the bottle earns its place. A table that orders one is a table everyone else looks at.
  • Brunch. Mimosas and bellinis need a Prosecco that’s dry enough to carry the juice. Brut is.
  • Cocktails. The Aperol Spritz and the French 75 both work with Prosecco. (Can Prosecco be used in cocktails?)
  • Hotels. Welcome glasses, suites, rooftop bars, weddings and private events. One bottle, many moments.

Both wines are Brut and 11% ABV, so service is simple: Bella Principessa Prosecco DOC for the classic pour, Bella Principessa Prosecco DOC Rosé for brunch, the terrace and anything pink on the menu. Serve both at 43 to 46°F in a white-wine glass or a tulip, which shows the aroma better than a narrow flute. (How should Prosecco be served?)

Groups

Restaurant and hotel groups: one conversation can open many doors. We’d like to hear from you.

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More in this topic

For stores, bars and partners

How can my store stock Bella Principessa?

Most Prosecco is chosen because it's there. Bella Principessa is chosen because it's remembered. On a shelf of look-alike labels, a ceramic-painted bottle doesn't need a shelf-talker. People pick it up because it's beautiful. They come back because the wine lives up to the bottle.

How stores order, where it sells, and chains
Why add Bella Principessa if we already carry a Prosecco?

Prosecco became famous before any Prosecco brand did. Ask a guest what they're drinking and you'll hear "Prosecco." Ask which one, and you'll usually get a shrug. Cold, available, good enough. The category did the selling. No brand had to.

The gap in most Prosecco sets, and what we fill
How do I become a Bella Principessa distributor?

In the US, every bottle reaches a shelf or a bar through a distributor. We know that, and we build for it. Since the end of Prohibition, most states have used a three-tier system. The importer brings the wine into the country. A licensed distributor (wholesaler) buys it and sells it to stores, restaurants, bars and hotels. Those retailers sell it to you. Each state writes its own rules, so a distributor is appointed state by state, and a wine that's sold in Florida isn't automatically sold in Georgia.

How US distribution works, and what to send us
How do I become an agent or importer in another country?

Bella Principessa started small, sold bottle by bottle by our founder and his sister. Then we took what we learned to the US, one of the biggest export markets for Prosecco, and earned it again.

Importer or agent, what we look for, what to send
What sizes and formats can partners order?

Two wines. One signature. Both come in ceramic-painted bottles with no paper label, and both are sealed with a cork under a wire cage. 750 mL is the standard US wine bottle: about 25.4 oz, or five 5 oz glasses. It's the size stores shelve, venues pour by the glass and bottle, and hosts buy by the case.

750 mL bottles, 200 mL minis, cases and delivery
I’m hosting an event. How can we collaborate with Bella Principessa?

Partnerships, not handouts. Prosecco brings people together. Bella Principessa gives them something to remember. We love events where friendship is the point, and we're proud to be part of the ones that give something back: a real place in the moment, guests who meet the brand, and a reason to look for it again.

What makes a good fit, and what to send us
What happens after I submit interest?

No black hole. A person reads it. Tell us more than you think you need to. The best submissions say: Specific beats polite. "Two wine bars in Miami pouring 30 bottles of Prosecco a week" tells us far more than "interested in your brand."

What happens next, and how to get a faster answer

All 113 Prosecco questions →

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Bella Principessa Prosecco D.O.C. on a blue butterfly card Bella Principessa Prosecco D.O.C. Rosé on a pink butterfly card
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