Bella Principessa x Waiters Race. Not a sprint. A ritual.
They ran with trays, tuxedos, and Prosecco.
Style was part of the sport.
Flair was the finish line.
Before we serve the room,
they serve the moment.
This one’s for the bartenders, the waiters, the hosts.
The ones who carry the party, pour the memory, shake the first sip.
They want Prosecco.
What they really want… is ours.
Bella Principessa X Waiters Race
Michael Goldstein
Creative Strategist, Writer at Prosecco.com
Michael writes about the drinks business with a focus on Prosecco — culture, commerce, and what makes a moment memorable. He helped bring Bella Principessa to life, and believes a great drink should do more than sparkle — it should speak. The taste is his. So are the views. Have an idea worth toasting? Let’s talk.


