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Trade show

Prowein 2024

Location: Dusseldorf, Germany
Date: 10 - 12 March 2024
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ProWein 2024: Expert Tips For Attending Germany’s Leading Wine and Spirits International Trade Fair

ProWein 2024, one of the world’s leading trade fairs for the wine industry, is set to take place from March 10 to March 12, 2024. It offers exhibitors and trade visitors an excellent platform to explore the latest industry products, trends, and technologies.

The event targets visitors from foreign trade in the retail, export, gastronomic, hotel, and manufacturing industry sectors and is expected to have an audience of 2200 meters.

Experiencing the amazing atmosphere of one of the world’s most influential trade fairs for Wines and Spirits always generates excitement!

The press conference to kick off ProWein was recently held at the Jacques Wein-Depot headquarters in Düsseldorf, offering a tantalizing preview of the exciting weekend ahead.

How many exhibitors does ProWein have?

ProWein offers many exciting features, including tasting zones, garden drinks, over 400 events, areas to help you select the best gastronomic choices, and press conferences.

The relaxed atmosphere of this two-day event saw more than 50,000 visitors attend the fair’s last edition, making it a resounding success.

Prowein’s success story has led to many international business owners wanting to participate in this event each year.

The international trade fair hosts more than 6,500 qualified trade visitors from the drinks retail, catering, grocery, import and export, and specialist industries will attend ProWein 2024. Attendees can expect to discover a diverse range of products and services, including wine, spirits, craft beer and cider, and accessories.

Wine Industry Opportunities

Attending ProWein 2024 provides an excellent opportunity to learn about new products, network with industry experts, and discover emerging market trends.’s guide covers everything from the event’s history to the latest developments, including seminars and masterclasses, tasting zones, and product categories.

If you are in the wine and spirits industry, attending ProWein 2024 is a must to expand your knowledge, connect with experts and key players, and discover the newest trends and innovations.

What is ProWein 2024?

ProWein 2024 is the leading trade fair for the drinks industry, showcasing a wide range of products, seminars, and events for wine traders.

What products are showcased at ProWein 2024?

ProWein 2024 offers an extensive selection of products for the beverage industry, including wine, craft spirits, beer, and cider.

In addition to these beverages, there are also various accessories available, such as bar utensils, barware, bottle coolers, bottled water, cocktail shakers, corkscrews, decanters, decorative caps, drip trays, e-commerce solutions, gift boxes, glasses, inventory management systems, jewellery bottles, literature, POS systems, pouring aids, sparkling wines, wine cabinets, wine racks, and more.

When and where is ProWein 2024 taking place?

ProWein 2024 will take place from March 19-21, 2023, in Düsseldorf, Germany.

ProWein Düsseldorf is held at Messe Düsseldorf, which is the premier wine trade and spirit-related international industry exhibition.

ProWein 2023 was held from May 19th, 2023, to May 21st, 2023.

Previously, ProWein 2022 was held from May 15th, 2022, to May 17th, 2022.

What time does ProWein start?

The trade fair will be held for three days on Sundays through Tuesdays, with hours from 9:00 AM to 6:00 PM.

How to Get to ProWein 2024

Getting to ProWein 2024 is easy, thanks to the venue’s central location and excellent transportation links.

Whether you’re arriving by plane, train, car, or public transportation, there are plenty of options, making it easy to get to the event and make the most of your visit.

ProWein 2024 trade fair will take place at the Messe Düsseldorf, one of the world’s largest and most modern exhibition centers. Here are some tips on how to get there:

By Plane

Düsseldorf International Airport is just a 10-minute drive from the Messe Düsseldorf. The airport is served by a range of international airlines, making it easy to reach worldwide. You can take a taxi or public transportation from the airport to the venue.

By Train

The Düsseldorf Hauptbahnhof, the city’s central train station, is just a 20-minute ride on the U78 or U79 tram lines from the venue. The station is served by high-speed trains from all over Europe, making it a convenient option for visitors from neighboring countries.

By Car

The Messe Düsseldorf is located directly on the A44 motorway, making it easy to reach by car. The venue has ample parking facilities, with over 20,000 parking spaces available for visitors.

By Public Transportation

The Messe Düsseldorf is well-connected by public transportation, with several tram and bus lines stopping directly outside the venue. The U78 and U79 tram lines provide direct connections to the city centre, making it easy to reach from anywhere in Düsseldorf.

Venue and Event Update

Messe Düsseldorf is hosting ProWein 2024 from 10 to 12 March 2024.

In the current German state, no national Covid-19 safety system has been installed. Therefore, there are no travel restrictions in place. When optimizing your website for the event, ensure that your content highlights this important information. Mention the date, venue, and travel guidelines to give your audience a clear understanding of what to expect.

Where To Stay?

We recommend booking your accommodation in advance, especially during peak travel periods such as ProWein 2024 trade show, as many hotels in Dusseldorf get fully booked for the fair dates.

If you’re looking for affordable accommodation during ProWein 2024, plenty of hotels near the Messe Düsseldorf will fit your budget. To ensure that attendees have access to attractive hotel offers, Prowein’s Fair Point GmbH has partnered with many of the top hotels in the city.

Why Attend ProWein 2024?

If you’re in the drinks business, attending ProWein 2024 is a must. Here are some of the reasons why:

Networking Opportunities

ProWein 2024 trade fair is an excellent opportunity to meet with industry experts and key players in the beverages sector. Whether you’re looking to expand your distribution network or learn about new market trends, the fair provides a platform for you to connect with like-minded professionals from around the world.

History of ProWein

ProWein was first launched in 1994 in Düsseldorf, Germany, as a platform for wine producers and spirits producers to showcase their products and connect with food and beverage buyers from around the world. Since then, the event has grown significantly in size and scope, attracting thousands of exhibitors and visitors from all over the globe.

ProWein is the leading meeting point for professionals in the viticulture, trade, and gastronomy sectors.

The annual fair at Messe Düsseldorf in Dusseldorf offers an excellent platform for exhibitors and trade visitors to discover the latest products, trends, and technologies in the industry.

In 2024, ProWein will celebrate its 29th edition, building on its success as one of the most important trade fairs in the wine and spirits business.

When is Prowein 2025?

ProWein 2025 is an international trade fair dedicated to wines and spirits. The specific dates for the event have not yet been determined.

What are the biggest wine fairs in Europe?

The most famous and significant drinks festivals worldwide include ProWein in Düsseldorf, Vinexpo in Bordeaux, London Wine Fair, and Vinitaly in Verona.

Wine and spirits industry professionals may also want to attend IBWSS to network, discover top-notch bulk wines and spirits, and stay informed on market trends and innovations.

Discover New Products, Trends, and Innovations

At ProWein Düsseldorf, trends and innovations are essential as visitors are always looking for new developments in the drinks industry. Exhibitors play a vital role in providing deep insights into the latest trends, offering visitors a unique opportunity to discover new and innovative ideas in the world of drinks.

This year, the international drinks industry is buzzing with many exciting topics, including wines and spirits with no and low alcohol content and alternative packaging options to conventional glass bottles.

ProWein employs trend scouts to spot emerging trends and innovations in the sector. These experts identify new products, packaging, marketing strategies, and other trends that will shape the business and present their findings to attendees, such as industry professionals and journalists, fostering innovation and keeping the sector current.

Learn from Wine and Spirits Industry Experts

ProWein 2024 trade show features a diverse range of seminars and masterclasses, offering insights into current market trends, production techniques, and emerging regions. These sessions are conducted by leading experts in the wine and spirits sector and provide an opportunity to learn from the best.

Prosecco at Prowein

Prosecco, one of the top wine-growing regions, is rising in popularity as the most recognized rising star in sparkling wine, along with Champagne and German Sekt.

As Prosecco’s most popular and affordable brand, Bella Principessa is leading the charge, showcasing its unique and refreshing taste at ProWein 2024.

Visit to learn more about Bella Principessa and explore the various Prosecco producers and their production history at the trade show.” #BellaPrincipessa #Prosecco #ProWein2024

The Champagne Lounge at ProWein 2024

The Champagne Lounge at ProWein 2024 allows visitors to try different champagnes and learn about their history and production methods. Established champagne houses and emerging producers showcase their products. In addition, seminars and masterclasses are available to provide insights into champagne’s taste, production techniques, and history.

International Riesling Day

ProWein’s International Riesling Day is a unique event celebrating the world-famous Riesling grape variety. It is organized by ProWein, one of the world’s most extensive wine and spirits trade fairs, and takes place annually on the second Saturday of March.

During this event, wine professionals and enthusiasts from around the globe come together to taste and learn about Riesling wines from different regions and producers.

The day features various activities such as tastings, seminars, and workshops, all centred around this versatile and beloved grape variety.

It is an excellent opportunity for visitors to discover new and exciting wines and for industry professionals to network and exchange knowledge.

Organic Wine World

ProWein constantly incorporates new and trendy features, such as the Route USA (which showcases wineries and brands looking to enter the US market) and the Organic Lounge.

If you’re interested in organic wine, check out the exhibitors at Organic World during Prowein 2024.

These winemakers produce wines per the Organic Wine Growers’ Guidelines, meaning they use environmentally sustainable practices to cultivate their grapes and avoid synthetic chemicals and pesticides.

You’ll have the opportunity to taste some of the finest organic wines worldwide and learn more about the organic winemaking process.

Another notable instance is the “same but different” trend show, which spotlights craft spirits, cider, and beer. This specialized event is also where the “same but different BAR” is presented, showcasing the innovative creations of prowein expert bartenders who offer avant-garde versions of classic cocktails.

The ProWein Forum provides informative sessions, while the “same but different BAR” showcases craft wine and beer. The Trend Themes and Trend Hour Tastings also host professional discussions on the latest topics, shaping the public and institutional debate on these trends.

Food and Wine

In addition to the exhibition itself, ProWein offers a variety of tastings, special shows, and events that showcase new developments worldwide. These activities demonstrate that ProWein is not solely a drinks event but a vast and diverse experience for attendees.

Some popular events at ProWein include the “Wine’s Best Friends” event, which explores food pairings with wine, and the “Cheese and Wine” event, which highlights the art of pairing wine with different types of cheese.

Is there a digital component to ProWein 2024?

Yes, ProWein 2024 trade fair features a range of digital solutions and platforms, including the ProWein App, matchmaking tool, virtual tastings, and digital seminars.

What Is Prowein’s Bag In Box?

ProWein’s Bag-in-Box is an exhibition area dedicated to showcasing packaging solutions for wine, spirits, and other beverages.

Bag-in-box packaging is an innovative and environmentally friendly alternative to traditional bottles and cans, offering several advantages, such as improved shelf life, reduced packaging waste, and lower transport costs.

Prowein Around The World

ProWein’s success extends beyond Düsseldorf, with the first ProWine held in Shanghai in 2013. This event laid the groundwork for a thriving international network, which now includes ProWine Shanghai, ProWine Singapore, ProWine Hong Kong, ProWine Mumbai, and ProWine Sao Paolo, which are part of the global ProWein family.

How To Purchase Tickets

Visit the official ProWein website to purchase tickets for the premier wine and spirits industry exhibition in Germany. With a variety of ticket options available, secure your spot to discover the latest trends and innovations from March 19-21, 2024 in Düsseldorf’s Messe exhibition centre.” #ProWein2024 #WineTradeFair #SpiritsIndustryExhibition

Prowein 2024: Discover the hall plan and exhibitor map of the leading international trade fair for wines and spirits. Don't miss out! 🍷🥃 #Prowein2024