Pliny the Elder wrote that Empress Livia credited her long life to a wine called Pucinum, made near what’s now Prosecco country.

Likely crafted from early Glera grapes — it was Prosecco before it had a name.

A small town near Trieste gives rise to the word Prosecco.

Over time, it became shorthand for both the grape and the style — though it originally referred only to the place.

In a playful poem, Il Roccolo Ditirambo, the poet Aureliano Acanti makes one of the first written references to Prosecco in print.

The founder of Carpenè Malvolti winery helped pioneer the Charmat method, making Prosecco sparkling and scalable.

Carpenè co-founded the Scuola Enologica di Conegliano, which still trains many of today’s winemakers.

Producers like Adami raise quality standards in the hillside vineyards that later become Prosecco’s DOCG Superiore zones.

Prosecco.com was registered — not as a trophy, but as a quiet belief in the future of a name the world would one day celebrate.

The hand-tended slopes of Conegliano-Valdobbiadene are honored by UNESCO — celebrating their cultural and viticultural legacy.

Before the ceramic-painted bottles and velvet displays.

Bella Principessa was shared in small-batch pours with select venues and insiders.

She wasn’t born in the hills.
She partners with those who are.

Over 720 million bottles are sold annually:

🇮🇹 Italy – 180M
🇬🇧 UK – 140M
🇺🇸 USA – 120M

🌎 Global share rising fast.

Curated collaborations, modern rituals, and effortless moments.