What are the differences between Champagne and Prosecco? Why does Champagne cost so much more than Prosecco?
Champagne is a sparkling wine from France, while Prosecco is a sparkling wine from Italy.
Champagne has been around 100 years longer than Prosecco, yet, both wines have achieved the highly coveted UNESCO Heritage.
The price difference is because the production method used to make Champagne is considered more time-consuming. If time is money, naturally, a wine requiring more time will cost more money.
The real reason that affects the price is market demand and positioning.
The Champagne region has done an incredible job positioning itself with consumers that a glass of Champagne should be perceived as a luxury and command a higher price than other sparkling wines.
In contrast, the Prosecco region’s low pricing tarnishes consumers’ perception of this delicious, high-quality Italian sparkling wine. Prosecco is an affordable luxury for the everyman because it looks like Champagne, and once poured into a glass, no one knows what it is.
The truth is, exceptional Prosecco wine brands like Bela Principessa from the Conegliano Valdobbiadene region in Italy exist to rival French Champagne’s snobbery.