Partners Buy now
Menu Icon Close Icon

What is the concept of terroir in wine production?

The term “terroir” refers to the specific natural environment and conditions that give a wine its unique character and flavor, originating from the French language. This includes soil type, climate, topography, and grape variety. The concept of terroir is essential in wine production as it helps to explain why two wines made from the same grape variety can taste differently depending on where they were grown.

Recommended Stories from Prosecco.com

01 Celebrity Tequila Brands Overload And The Bottleneck Ahead
Exploring the Trend: Celebrity-Endorsed Tequila Brands Making a Splash in the Drinks Industry.
02 Michael Goldstein Talks Spirits, Wines & Stardom: The Rise of Celebrity Entrepreneurs in the Booze Business
Celebrity status now shines beyond the silver screen, lighting up the world of spirits, wine, and cocktails, with A-listers routinely trading scripts and couture for spirits and cellars.  A stroll down the drink aisle can feel like a walk down the red carpet, with A-list names behind many labels.  But does stardom guarantee long-term success for a beverage brand?
03 Michael Goldstein Interview: Building Prosecco's Top Brand (Podcast)
Join Michael Goldstein, the founder of Prosecco Ventures, in his debut #podcast as he shares the highs, lows, and thrilling adventures of transforming Bella Principessa into Prosecco's most celebrated brand. Real insights, real story! #Prosecco #Entrepreneurship 🥂
04 Shifting Spirits: Is Gen Z Really Drinking Less or Just Redefining the Rules?
What's the real story behind Gen Z's changing alcohol habits? Are they truly drinking less or just reshaping their consumption trends? Let's find out.
05 Drinkflation 2024: How Bold Alcohol Brands Succeed
Explore the era of 'drinkflation' where rising costs hit even your beloved pint, and see how Prosecco.com is innovatively responding.