The term “terroir” refers to the specific natural environment and conditions that give a wine its unique character and flavor, originating from the French language. This includes soil type, climate, topography, and grape variety. The concept of terroir is essential in wine production as it helps to explain why two wines made from the same grape variety can taste differently depending on where they were grown.
What is the concept of terroir in wine production?
Michael Goldstein
Creative Strategist, Writer at Prosecco.com
Michael writes about the drinks business with a focus on Prosecco — culture, commerce, and what makes a moment memorable. He helped bring Bella Principessa to life, and believes a great drink should do more than sparkle — it should speak. The taste is his. So are the views. Have an idea worth toasting? Let’s talk.