We don’t just sell Prosecco.
We sell meaning.
Bella Principessa.
More than bubbles in a bottle.
She’s a point of view.
From the heritage vineyards of Veneto to the tables of tomorrow, our story is just getting started.
The first Prosecco moment wasn’t on Instagram.
It was in Ancient Rome.
Our History
50 BCE
Rome’s Empress Drinks “Pucinum”
Pliny the Elder wrote that Empress Livia credited her long life to a wine called Pucinum, made near what’s now Prosecco country.
Likely crafted from early Glera grapes — it was Prosecco before it had a name.
1593
The Village of Prosecco Lends Its Name
A small town near Trieste gives rise to the word Prosecco.
Over time, it became shorthand for both the grape and the style — though it originally referred only to the place.
1754
“Prosecco” Appears in Poetry
In a playful poem, Il Roccolo Ditirambo, the poet Aureliano Acanti makes one of the first written references to Prosecco in print.
1868
Antonio Carpenè Makes Prosecco Sparkle
The founder of Carpenè Malvolti, helps pioneer the Charmat method — making Prosecco sparkling and scalable.
1876
Italy’s First Winemaking School Opens
Carpenè co-founds the Scuola Enologica di Conegliano, which still trains many of today’s winemakers.
Early 1900s
Conegliano Valdobbiadene Rises
Producers like Adami raise quality standards in the hillside vineyards that later become the DOCG Superiore zones.
1999
A Name We Believed In Before the boom. Before the buzz.
Prosecco.com was registered — not as a trophy, but as a quiet belief in the future of a name the world would one day celebrate.
2019
Prosecco Hills Named World Heritage Site
The hand-tended slopes of Conegliano-Valdobbiadene are honored by UNESCO — celebrating their cultural and viticultural legacy.
2022
Bella Principessa Begins Quietly Pouring
Before the ceramic-painted bottles and velvet displays.
Bella Principessa was shared in small-batch pours with select venues and insiders.
2020–2024
Prosecco Becomes the World’s
Favorite Fizz
Over 720 million bottles are sold annually:
🇮🇹 Italy – 180M
🇬🇧 UK – 140M
🇺🇸 USA – 120M
🌍 Global share rising fast
2025
Bella Principessa Is Officially Born
She wasn’t born in the hills. She partners with those who are.
The Bella Principessa Social Club Launches
Curated collaborations, modern rituals, and effortless moments.
Bella Principessa
Prosecco D.O.C Rosé
